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Tracking Codes

Todd Kivimaki avatar
Written by Todd Kivimaki
Updated this week

In Spiro you can add your tracking codes to major platforms to understand how your clients are using order pages and also to gain attribution of orders.

What do these codes do?

Tracking codes like the Google Analytics Tracking Code and the Meta Pixel are small pieces of code added to your order page in Spiro to monitor user activity and gather data on behaviors such as which Bundle is selected, if a pop up upsell is selected, when an order is submitted and when an order is paid. This information allows you to understand user engagement, measure the performance of your ads and campaigns, optimize ad delivery, and build targeted audiences for retargeting efforts on platforms like Facebook and Instagram.

How to install codes in Spiro

  1. Google Analytics Code

    1. Follow this guide to obtain your code

    2. This code begins with "UA"

    3. Paste the entire code into Spiro including the "UA" portion

  2. Meta Pixel Code

    1. Follow this guide to obtain your code

    2. This is a 15 digit numerical code

    3. Paste the entire code into Spiro under the Meta Pixel Code box

  3. Clarity Code

    1. Follow this guide to obtain your code

    2. The basic format of the Clarity tracking code, obtained when choosing manual installation, is typically a <script> tag containing the Clarity library's source and an initialization call.

    3. Paste the entire script into Spiro under the Clarify Code box

  4. HotJar Code

    1. Follow this guide to obtain your code

    2. This is a <script> tag containing the HotJar library's source and an initialization call.

    3. Paste the entire script into Spiro under the HotJar Code box

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