Marketshare Video:

Market share represents the percentage of listings you capture in your city compared to the total. For example, if there were 1,000 new listings last month and you photographed 100, your market share is 10%. Tracking this figure provides invaluable insights into business growth, as it's unaffected by external factors. Our goal is continual growth in market share, achieved by expanding our clientele and shooting for more agents as they acquire additional listings.

Finding the total number of listings in your city requires some effort, as there isn't a definitive source. You may need to search MLS data or consult with brokers or agents who have access to this information. Once you've obtained the numbers, input them into Spiro to monitor your market share over time. This metric, along with average order value, directly reflects business performance and provides a solid foundation for strategic decision-making. If you have any questions, don't hesitate to reach out to us at [email protected]. Tracking market share is crucial for understanding and improving the health of your business.